Journal

Notes on the work — process, typography, and the arguments behind the decisions.

2026.07.14

Restraint is a budget, not a mood

Every identity gets one drop of ink. Deciding where it lands is the whole job.

• Brand design
• Process

2026.06.02

Designing in two directions

What we got wrong the first time we set a Latin system in Arabic — and the two rules we had to break.

• Typography
• Localisation